National, November 2022: India’s leading multiplex chain, INOX Leisure Ltd, today announced that it is all set to screen the world’s biggest football tournament, FIFA World Cup Qatar 2022 across its 22 multiplexes in 15 cities. Football fanatics can watch the matches LIVE at INOX multiplexes in Mumbai, Delhi, Gurgaon, Kolkata, Pune, Goa, Bhubaneswar, Jaipur, Kolkata, Siliguri, Surat, Indore, Vadodara, Dhanbad, and Thrissur.
INOX’s initiative of screening LIVE matches will allow football buffs to experience stadium-energy in a carnival-like atmosphere with like-minded fans. The hustle and cheers at the cinemas would add to the fanfare and festive décor in the cinema lobbies and will offer an unforgettable World Cup memories for the soccer lovers. The comfort of the cinema hall coupled with hygiene and safety will add to their overall football watching experience as they cheer for their favorite teams. In addition to the unmatched energy, fans will be able to enjoy INOX’s extravagant food-combos and delectable gourmet options served at the multiplexes while watching the live games.
The FIFA World Cup Qatar 2022 which commenced from 20th November, with the Round of 16 kicking off on 3rd December, with the Final scheduled on 18th December, ending the four-year wait since its last edition, held in Russia in 2018. 32 of the best international teams in the world will battle it out to win the coveted title. INOX is set to offer a distinct experience to its fans by curating a logo with soccer elements, dedicated to the FIFA World Cup and celebrate the spirit of the game. INOX will also curate unique experiential activations inside its cinema lobbies for the Football lovers as they cheer for their favorite team.
Alok Tandon, Chief Executive Officer – INOX Leisure Limited said, “There are certain things that bring people together in our country, and sports is one of them. We are thrilled to bring the most-awaited sporting event, the FIFA World Cup Qatar 2022, to the big cinema screens at INOX. With this initiative, we aim to provide our patrons with an opportunity to create unforgettable experiences and memories and experiences while feeling the pulsating energy as if one were in the stadium itself. We are proud to take our content innovation journey forward with sports, through this historic screening. We look forward to welcoming our guests and let them soak in an immersive football-viewing fun at INOX.”
INOX has always been at the forefront of screening and promotion of sports in India. In the recent past, the cinema chain has worked towards supporting various sporting events, teams and leagues in the field of Cricket, Table Tennis, Football, Badminton and Basketball, and building awareness among masses through effective promotional initiatives. INOX is the Official Sponsor of the Indian Olympic Association. Recently, INOX also screened the Asia Cup matches as well as the ICC T20 Men’s World Cup 2022 Live to bring together fans and true lovers of cricket at their cinema for an unmatched sports viewing experience.