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Lipstick Innovation at its Finest: Swiss Beauty unveils The Lipstick Of India

Mumbai: 17th September 2023: Popular Indian colour cosmetics brand, Swiss Beauty, has just unveiled their biggest launch of the year The Hold Me Matte Liquid Lipstick as The Lipstick Of India. Made in India, for Indian Skin, this lipstick promises to redefine lipstick standards with a list of unmatched features and unparalleled value for money.

With a non-drying matte finish, intense hydration with Vitamin E and Apricot Oil, and a 12-hour Indian weather stay, ‘The Lipstick Of India’ comes in 30 beautiful shades. Its luxurious texture has been meticulously crafted to deliver a high payoff and an unmatched matte finish that lasts all day. Besides these the product has also been dermatologically tested and the brand is Peta Certified Animal Test-Free, making the Hold Me Matte lipstick a safe choice. At a price point of just INR 429, the newly launched lipstick range is an absolute steal, making it an affordable luxury for beauty enthusiasts.

The Lipstick range is available on Swiss Beauty’s official website, Nykaa, Amazon, Purplle, Myntra and multiple other marketplaces. The brand’s BFFs can also shop the product at the Brand’s EBOs in Celebrations Mall, Udaipur & Elante Mall Chandigarh along with retail stores in ten Indian cities. The brand has also planned for expansion to other marketplaces and geographies soon.

This is the first time Swiss Beauty has introduced trial and mini packs of any product. The ‘Hold Me Matte’ lipstick’s mini packs will be available on their website, whilst a trio pack with 3 minis of The Hold Me Matte Lipstick will be available across marketplaces and website. This move will allow customers to sample and explore multiple shades before committing to a full-sized purchase.

With this latest launch, Swiss Beauty has added one more product to their existing range of over 1500 SKUs. The brand’s lipstick category has seen immense growth and love from consumers of different ages and regions, throughout India and with the launch of the Hold Me Matte Lipstick, the brand aims to become a household name for every makeup lover regardless of their age, city, skin colour, body shape or ethnicity. The beautiful bold, and subtle colours of the liquid lipsticks symbolise strength and power, encouraging every makeup lover to be confident in their skin.

Saahil Nayar, CEO, Swiss Beauty, said, “We are incredibly excited to present our most ambitious launch of the year – the ‘Hold Me Matte’ lipstick range. This revolutionary collection is a testament to our commitment to bringing products that are curated for Indian makeup lovers and that cater to their needs. It’s called ‘The Lipstick Of India’ because the product was conceptualised keeping Indian Skin tones, likes, dislikes, different weather conditions, hydration, payoff and a lot more research on what an Indian makeup lover truly wants. With 30 captivating shades, a long-lasting matte finish, and intense hydration, ‘Hold Me Matte’ is more than just lipstick; it represents a transformative journey of strength and confidence across India. As we launch on multiple online and offline retail stores, we believe this lipstick range will become a symbol of beauty empowerment for makeup lovers everywhere.”

The Hold Me Matte range is available on Swiss Beauty’s official website, Nykaa, Amazon, Purplle, Myntra and multiple other marketplaces as well as at the Brand’s EBOs in Udaipur & Chandigarh and retail stores in ten Indian cities, with plans for expansion to other marketplaces and geographies soon.

About Swiss Beauty:
Swiss Beauty is India’s leading and fastest growing beauty and cosmetics brand that started in 2013 and aims to be every makeup lover’s BFF. With an in-depth understanding of Indian beauty needs, Swiss Beauty incorporates global cosmetics standards to create products that are highly innovative, longwear and comfortable to wear. Swiss Beauty offers high-functioning game-changing uncomplicated products. The products work hard so makeup lovers don’t have to. We celebrate the unstoppable, unique and fearlessly expressive individuality of every BFF.

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