New Delhi, 28 September 2023: Limca Sportz, the sports drink from Coca-Cola India’s home-grown brand Limca, is thrilled to announce the launch of its new variant Limca Sportz ION4 in India. Scientifically formulated with innovative ION4 technology, it is developed to cater to the hydration and energy needs of athletes and fitness enthusiasts. The hydration drink not only gratifies the taste buds but also is a catalyst in inspiring people to push their limits with a “never give up – #RukkMatt” attitude.
Limca Sportz ION4 is a sports drink that offers low-sugar rehydration. It harnesses the benefits of glucose, essential electrolytes (Sodium, Potassium, Calcium, Magnesium), and B-vitamins to deliver swift rehydration and prolonged energy support during physical exertion. Crafted by a team of specialists, Limca Sportz ION 4 is an epitome of advanced sports hydration. It stands out in enhancing sports performance by effectively addressing three vital aspects: rehydration, revitalization, and nutrient replenishment.
In an exciting development, Limca Sportz has been designated as the official sports drink for the prestigious ICC Men’s Cricket World Cup 2023. Keep an eye out for our Indian cricket team as they stay hydrated with Limca Sportz ION 4. Not to miss the vibrant blue hue of this ultimate sports drink perfectly matching the ‘Men in Blue!’
Announcing the launch of Limca Sportz, Karthik Subramanian, Director, Marketing, Hydration, Coffee and Tea Category, Coca-Cola India and Southwest Asia said, “Limca Sportz ION4 is an expansion of Limca Sportz commitment to offer comprehensive hydration to its consumers. The scientifically formulated drink enables them to be their most vibrant and energetic selves. We’re thrilled to support athletes and sports enthusiasts with our rehydration drink that has both great taste and functional benefits.”
Limca Sportz ION 4 can be found in leading supermarkets, convenience stores, and online platforms across the country.
