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Yamaha Powers into Inaugural Bharat Mobility Expo with Exciting Product Range and Interactive Pavilion

New Delhi, 1st February 2024: India Yamaha Motor (IYM) Pvt Ltd announced its participation in the inaugural edition of Bharat Mobility, the first-of-its-kind global mobility show hosted in India. It is a pioneering event that unites the entire mobility value chain in a single venue. More than just an exhibition, it serves as a preview for the future of mobility.

The Yamaha Pavilion, spanning 400 sq meter, promises to captivate visitors with an exclusive display of its exciting motorcycle & scooter range, attractive apparels, & accessories and innovative technology, at this groundbreaking event, showcasing its commitment to innovation and passion for two-wheeled freedom. Yamaha stands at the forefront of developing products that incorporate advanced technologies, revolutionizing modern motorcycling. At the heart of Yamaha’s commitment lies a dedication to pushing the boundaries of mobility, bringing forth solutions that align with the evolving needs of today’s dynamic and young generation.

Embracing #TheCallOfTheBlue at Bharat Mobility

 

To meet the aspirations of young customers in India, Yamaha is wholeheartedly embracing the #TheCallOfTheBlue at the Bharat Mobility Show. The concept of this exclusive brand campaign revolves around cultivating the spirit of racing and offering enriching experiences to Yamaha fans through Exciting, Stylish & Sporty product range and excellent services. With a strategic focus on the premium segment space, Yamaha’s offerings not only embody cutting-edge technology and design excellence but also resonate with the dynamic lifestyle choices of the youth. ‘The Call of the Blue’ goes beyond being a mere product showcase; it becomes a symbol of excitement and innovation. Through this initiative, Yamaha not only introduces superior mobility solutions but also creates engaging experiences, reflecting the brand’s dedication to shaping the future of mobility in India.

The strategically designed Yamaha Pavilion is a testament to the brand’s commitment to innovation and excellence. The heart of the exhibit will pulsate with the adrenaline of its diverse portfolio.

The R-World Legacy

 

The Pavilion stands out with its impressive display of exciting models from the R-World. From showcasing the R15 V4 series (155cc) in four dynamic colors: Racing Blue, Intensity White, Dark Knight, and Metallic Red, the R-World is all set to impress the biking enthusiasts with the display of iconic models in the R-Series family including the R1 (1000cc), R7 (700cc), R3 (321cc), and R15M (155cc) models. R-World embodies high-performance sportbikes, delivering cutting-edge engineering and track-worthy thrills. Each machine is a testament to Yamaha’s engineering excellence, offering unparalleled performance, handling, and design.

AEROX Adrenaline

 

Another major attraction of Yamaha Pavilion is the display of the India’s renowned Maxi-Sports scooter, AEROX 155cc in three attractive colors: Racing Blue, Metallic Black, and Grey Vermillion. This scooter redefines urban mobility with its sporty design, advanced features, and efficient performance, making it a perfect choice for city dwellers seeking style and substance in their daily commute. The AEROX 155cc is a sporty scooter that packs a punch with its 155cc Liquid cooled engine and advanced features like TCS, VVA, Smart Motor Generator System (SMG) and Automatic Stop Start System, ensuring a smooth and efficient ride.

The MT Series Pedigree

The center stage of the Pavilion provides a glimpse into the Dark Side of Japan and in the exciting world of MT-series family, showcasing the versatile MT-07 (700cc), MT-03 (300cc), and MT-15 (155cc). MT-World focuses on offering dynamic, torque-driven motorcycles, designed for urban agility and a muscular aesthetic. These models define distinct motorcycling realms for diverse enthusiasts.

Streetfighter FZ

 

From the FZ-Series family, the popular street fighter, FZS FI V4 Deluxe (149cc) is displayed in the Ice Fluo-Vermillion and Sparkle Green colours, showcasing power with sophistication and magnificent shades. Along with it, the Matte Titan variant of FZ-X (149cc) exudes a rugged charm with its robust design and touring capabilities. Also, FZ -X has been introduced in the all-new Chrome & Metallic Black colors, adding a touch of elegance to the entire FZ-X lineup. The FZ series boasts advanced features, including a high-performance engine, state-of-the-art suspension, and cutting-edge safety technologies, ensuring an exhilarating riding experience.

Scooter Symphony

 

Yamaha urges visitors to take a spin through the world of Yamaha scooters with the RAY ZR 125 Hybrid and Fascino 125 FI Hybrid, renowned for their agility and style. The company showcases its commitment to ease urban mobility with these models highlighting key features like 125cc Fi Hybrid Power Assist Engine, Automatic Stop & Start system, Smart Motor Generator (SMG), Y-connect application, and available in unique and vibrant colors. With a distinct emphasis on cutting-edge hybrid technology, these scooters are engineered for efficiency and seamless urban rides. These scooters seamlessly blend electric and conventional power, providing an eco-friendly and economical ride. The scooter display area takes it a step further by featuring a complete 125cc scooter engine, accompanied by an LED screen highlighting the key features such as Hybrid technology, SMG, Stop Start System, Y-connect app, and more. Yamaha invites visitors to delve into the intricate details of their scooter lineup, including the innovative TCS.

Global Grandeur

Revered across continents, Yamaha N-Max (155cc) and Grand Filano (125cc) are two iconic models that showcase Yamaha’s commitment to delivering excellence on a global scale. The resounding fame of both these vehicles is a testament to their exceptional features and performance. From the Grand Filano’s sleek design to the N-Max’s powerful performance, these scooters embody Yamaha’s pursuit of perfection. Their acclaim worldwide attests to Yamaha’s prowess in crafting outstanding two-wheelers that captivate riders on a global stage.

Beyond Two-Wheelers

The Yamaha Pavilion goes beyond the thrill of bikes and scooters. Yamaha caters to every rider’s passion by helping them gear up in style with the Yamaha-branded apparel and accessories section, featuring jackets, T-shirts, helmets, and gloves. Additionally, the pavilion features an exciting gaming zone for enthusiasts to indulge their passion for virtual adventures. Furthermore, Yamaha has curated a selfie zone that provides the perfect backdrop for visitors to capture memories with the R15V4 Monster Energy Edition. Also, the exclusive Monster Energy stall in the Pavilion is all set to add further excitement and provide an incredible experience to all Yamaha fans.

 

Commenting on the participation, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies, said, “We are thrilled to be a part of this landmark event and showcase the best of Yamaha to the Indian audience. With unparalleled performance, sleek design, and innovative technology, our bikes and scooters are built to fuel the passion of every rider. We remain steadfast in our commitment to the Indian market, actively contributing to shaping the future of this dynamic and evolving landscape. We would like to congratulate Bharat Mobility Expo for establishing this pivotal platform that fosters collaboration among OEMs, with a shared vision of cultivating a sustainable mobility ecosystem in harmony with the environment.”

 

 

About Yamaha Motor India Group of Companies

 

Yamaha Motor made its initial foray into India in 1985 as a joint venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint investor in India Yamaha Motor Private Limited (IYM). IYM’s manufacturing facilities comprise State-of-the-art plants at Surajpur (Uttar Pradesh) and Kanchipuram (Tamil Nadu). The infrastructure at these plants supports the production of motorcycles and parts for the domestic as well as overseas markets. YMC has established its subsidiaries – Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS) and Yamaha Motor India Pvt Ltd. (YMI) in India to independently support IYM in the development, sales & marketing of its products and overall business planning & regional control respectively.

Presently, its product portfolio includes YZF-R3 (321cc), MT-03 (321cc), YZF-R15 V4 (155cc), YZF-R15S V3 (155cc),  MT-15 V2 (155cc); FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc), AEROX (155cc) and scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc).

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