FashionGeneralLifestylePublic Interest

Melorra kicks off its Black Friday Sale: Offers flat 30% discount on diamond & gemstone prices, up to 100% discount on making charges

Mumbai: 23rd November, 2022: Melorra, one of India’s fastest-growing D2C brands that specializes in trendy, lightweight, BIS hallmarked gold jewellery at affordable rates, will kick off its 6-day long Black Friday Sale today. Customers can avail of the sale across online as well as all its experience centres spread through the country. Melorra has already established itself as one of India’s finest, every-day jewellery brands with presence over 26,000+ pin codes across India, UAE, USA, UK and Europe and is still expanding.

Melorra’s Black Friday Sale is offering a flat 30% discount on all diamond and gemstone prices along with up to a whopping 100% discount on making charges. Customers will also be able to avail of an extra 10% discount in prices if they use ICICI Bank or Bank of Baroda credit cards.

The brand is a market leader in this segment and has managed to grab eyeballs with its trendy designs and pocket-friendly prices. Melorra has grown from strength-to-strength even during the pandemic amidst increased demand for and popularity of lightweight jewellery.

Speaking about the sale, Saroja Yeramilli, Founder and CEO, Melorra, said, “Black Friday traditionally is associated with the beginning of the Christmas shopping season. We are all geared up for the coming festive season such as Christmas and New Year. There is an exhaustive range of stylish, everyday jewellery available now and online shopping is only further adding to the wide array available in the country. Our customers are in every nook and corner of India and we want to reiterate that we put in all the efforts to make modern jewellery, which is lightweight and easy on the pocket, available to everyone. We at Melorra want to reach every Indian and provide them with options to go with their contemporary wardrobe. After 2 years of the Covid spell, this year people are going to be celebrating in a big way, with friends and family and we have seen a growing demand for lightweight gold jewellery that women can wear everyday with their daily wear wardrobe. Our designs are inspired by global fashion trends and are just the perfect choice for every occasion, be it festive or simple everyday wear.”

Melorra designs jewellery that addresses the modern woman’s needs and aspirations. The brand’s other USPs include affordable pricing, 30-day return policy, and even modular designs, all of which have made it a brand to reckon with even in Tier 2 and 3 cities. Since inception, Melorra has delivered to over 2500 towns in the country and made its mark everywhere – from villages with a population of less than 10,000 to cities with population above 1 million. Melorra jewellery is available in a very affordable price range of 20-50k and the brand launches 75+ designs weekly. This and the fact that the brand is where its customers are, make it one of the top 5 D2C brands offering lightweight and fashionable gold jewellery in the country today making sure that gold is fashionable every day!

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