Mumbai, 4 December 2023 – Skechers, The Comfort Technology Company™️, today announced that the global brand has opened Phase 1 of its new state-of-the-art National Distribution Center (NDC) in Palava City near Dombivli in Maharashtra, and has begun shipping to its extensive nationwide retail network in India. The newly built 650-square-meter facility is capable of efficiently shipping up to 60,000 pairs per day and will interface with Skechers’ direct-to-consumer channel and its headquarters in Mumbai as well as the United States.
Commenting on the Center’s launch, David Weinberg, chief operating officer of Skechers said, “The establishment of the Skechers National Distribution Center stands as a testament to our unwavering commitment and confidence in the Indian market. Since our introduction in 2012, we have witnessed the dynamic evolution of both the country and our business. Through strategic infrastructure development, expanded product offerings, and engaging local campaigns featuring Bollywood icons, athletes and influencers, we have successfully connected with a growing consumer base. Today, our innovative performance and comfort footwear and apparel resonate with the diverse population of India. This National Distribution Center marks a pivotal milestone—solidifying Skechers’ integral role in India’s promising future, reflecting our deep investment in both the people of India and our flourishing business within this vital market.”
Also commenting on the National Distribution Center, Rahul Vira, CEO of Skechers South Asia said, “At the forefront of India’s thriving footwear industry, Skechers has experienced remarkable growth year after year. Our strategic collaborations with prominent Indian personalities such as Kriti Sanon, Ananya Panday, Mithali Raj, and other A-list celebrities and athletes have created impactful marketing moments. We’ve expanded our corporate presence in Mumbai and invested in over 400 Skechers retail stores, establishing an omnipresence that deeply resonates with our consumers. The remarkable CAGR growth of over 60% since inception, reflects the Indian market’s recognition of Skechers as the go-to comfort solution for both lifestyle and performance needs. As the Indian footwear market gears up for its next phase of expansion, the National Distribution Center is poised to efficiently meet the current demand and seamlessly scale for the future generations of growth ahead.”
The National Distribution Channel located at Lodha Industrial and Logistics Park is planned to expand to 1,000 square meters in the coming two years, increasing its capacity from 4 million pairs presently to 7 million pairs annually. Designed as an IGBC Platinum pre-certified leader with certification pending, the facility also includes many ESG features, including energy-reducing sensor-based lighting. Solar panels will be installed in the first quarter of next year. Future automated technologies will include inbound, outbound and sortation capabilities.
Consumers can shop at the ecommerce site skechers.in and approximately 420 Skechers stores in India, as well as at third-party retailers nationwide.